​ Make and maintain contact with all role-players, including reporting person, SAPS, Interpol, Child Services, Trauma Counselors, other organisations and Volunteers.
Institute investigations and maintain ongoing reports for submission to investigating officer from time to time.
Collect and gather intelligence on the situation at hand. Create flyers for distribution to all role-players with the assistance and guidance of the investigating officer.
Distribute flyers to media across South Africa (or particular country/area) involved.
Enhance communication between all role-players, from community grassroots level to high level executive powers.
Identify and manage needs within communities with regard to reporting and investigating missing persons cases.
Maintain records regarding missing, found and deceased persons and distribute same to all role-players.
Educate the community with regard to reporting missing persons and assist where necessary.
Constant liaison with relevant officials regarding events such as the 2010 World Cup and assist with and enhance SAPS services for such time period and beyond.
Assist SAPS from time to time in distributing “Wanted” flyers and Identikits when and where necessary in respect of rape and murder investigations.
Direct inquiries regarding rape and assault to the correct SAPS stations, and hospitals with rape kits and trauma counselors.
Assist and advise parents/caregivers/loved ones with opening missing cases at various Police Stations.

The Pink Ladies are currently involved in a number of groundbreaking initiatives, including:
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The Pink Ladies / SAPS Partnership – day to day involvement with the SAPS and what we can do to assist them in performing their invaluable service to us, the citizens of South Africa;
The Pink Ladies / My Little Fingerprints Initiative – involving the SAPS, teachers and parents and scholars.